One DJ promotion technique I love to apply is finding the Facebook Fan Pages of other big name DJs in my area, and auto add their fans as friends for my own Facebook page. This is easily and quickly done with a Facebook Friend Adder Program. You can pull the IDs off a competing DJ’s Facebook Fan Page, and then set the software to automatically add all of their page’s fans to your account.
It would take months to manually add thousands of people to your Facebook account, but with that program, you can add 100 people a day with the click of a button.
Why only 100? If you try to add more than 100 people a day, Facebook might delete your account. So make sure you set the software to stop after 100 people.
Here is a quick tutorial for how to steal the Fan Page IDs of a competing nightclub DJ, and automatically send friend requests to them for your own Facebook account:
If you don’t yet have the Facebook adding software, I highly recommend you get it. It will save you tons of time, while letting you add thousands of new, highly-targeted Facebook friends each month.
Creating a brand around your name is a great way to market yourself in the social media world. There are a couple good techniques for really burning your DJ brand into the minds of fans using the most popular social media outlets: Facebook, Twitter, and MySpace.
Profile Photo
If you want to improve your branding as a DJ, you should use the same profile photo for all three of the major social media networks. If you can, have a professional photographer take a good press photo, and use it for all your profiles. Feel free to change the photo every once in a while, but make sure you change it for all three social media sites at the same time. This will help burn your face into the minds of your fans, and is great for branding purposes.
Bio
Just as with the profile photos, use the same exact biography information for all three sites. Keeping things simple and repetitive is what great brands do. It re-enforces your message.
Regular Posting
To keep active in the social media community, you must actively post content on the sites. The key is to not waste too much time on them, while still posting enough to keep you relevant in the eyes of your fans. I like to dedicate only one hour a day to posting new status updates, photos, or messages on the three major sites: Facebook, Twitter, and MySpace.
That’s one hour for all three together, not each. You don’t want to waste too much time in front of your computer, or you won’t get anything else done. I recommend a maximum of 2 hours posting on these sites. Any more than that, and you may have a social media addiction problem!
Twitter can be a powerful tool in your DJ marketing toolbox. If you want to be a successful DJ, you have to network with your fans. You also have to constantly find new fans. Twitter is just another social media outlet for you to do this.
But taking the time to add followers on Twitter can be very time consuming, and you should always be spending most of your time doing what you’re best at, DJing. This is how you can add tons of followers, very quickly.
One way to quickly create a strong following of Twitter fans is to use an adder program. A Twitter adder program let’s you quickly and efficiently build a following on Twitter with much less work. I use this program specifically for the purpose of adding fans on Twitter. With it, you can add up to 200 new followers a day, just by pressing a button.
You can even target someone else’s followers, like a famous DJ who plays the same kind of music as you. This way they are more likely to follow you if you have a similar sound.
When you use a program to automate your tedious-yet-necessary social media marketing work, you’ll have much more time to spend on searching for new music, practicing your DJ skills, and booking yourself at nightclubs around town.
But if you neglect to market yourself with social media like Twitter all together, other DJs who ARE taking advantage of these techniques will have a stronger following than you will, even if you’re a better DJ.
You must not undervalue the importance of good social media marketing techniques in today’s world, or you’ll be left behind in the dust.
We all know that Facebook is taking over the social media scene. But there are still hundreds of thousands of people who haven’t made the switch. MySpace is still a very popular platform for many people. All club DJs should be promoting their events and their music on MySpace, and anyone who doesn’t is guilty of being lazy.
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