Creating a brand around your name is a great way to market yourself in the social media world. There are a couple good techniques for really burning your DJ brand into the minds of fans using the most popular social media outlets: Facebook, Twitter, and MySpace.

Profile Photo

If you want to improve your branding as a DJ, you should use the same profile photo for all three of the major social media networks. If you can, have a professional photographer take a good press photo, and use it for all your profiles. Feel free to change the photo every once in a while, but make sure you change it for all three social media sites at the same time. This will help burn your face into the minds of your fans, and is great for branding purposes.

Bio

Just as with the profile photos, use the same exact biography information for all three sites. Keeping things simple and repetitive is what great brands do. It re-enforces your message.

Regular Posting

To keep active in the social media community, you must actively post content on the sites. The key is to not waste too much time on them, while still posting enough to keep you relevant in the eyes of your fans. I like to dedicate only one hour a day to posting new status updates, photos, or messages on the three major sites: Facebook, Twitter, and MySpace.

That’s one hour for all three together, not each. You don’t want to waste too much time in front of your computer, or you won’t get anything else done. I recommend a maximum of 2 hours posting on these sites. Any more than that, and you may have a social media addiction problem!

For more advanced nightclub DJ techniques, pick up a copy of The Club DJ Guide

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